How to Cash In on the Green Economy: Glenn Croston interview in September 2008, discussing how Starting Up Green and his book "75 Green Businesses" can help green entrepreneurs to start and build successful ventures.
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Getting Help from Green Business Plans.com
By Glenn Croston
It’s hard to get anywhere without a map, and the map that guides businesses to success is their business plan. Being green doesn't mean you don't need business fundamentals. Green businesses need a sound plan if they are to help the environment and build profitable ventures. Getting help from Tim Cassidy at Green Business-Plans.com is a great way to get a quality plan than helps you get where you want to go.
Click This e-mail address is being protected from spambots. You need JavaScript enabled to view it to get started with your free initial consultation with Tim Cassidy (email delivered to Glenn Croston, Starting Up Green, to be forwarded to Tim)
Finding the Green Opportunity of Your Dreams
Step 1: Getting Started with the RISE Test
By Glenn Croston:
Author of “Starting Green: An Ecopreneur’s Toolkit to Starting a Green Business” and “75 Green Businesses You Can Start to Make Money and Make a Difference”
Introduction
Green business is not just a fad – it’s good business. Sustainability is one of the most important business trends of our time, creating opportunities and careers throughout the economy. The drive to be cleaner, more efficient, and less wasteful is transforming our buildings, transportation, water, food, retail, services, schools, appliances, offices, farms, restaurants, plastics, clothing, furniture, and just about anything else you can think of. It is not just limited to businesses considered green either – a growing number of Fortune 500 businesses have major sustainability efforts underway, finding it an essential part of staying competitive. With such sweeping changes underway and even greater changes ahead, now is the time to be a part of the shift toward sustainability.
The RISE Test is your first step to being a part of it.
Let Starting Up Green and 3BL Media Boost Your Business Visibility
Getting noticed is one of the big challenges small green businesses face, particularly if they need to do this on a tight budget. They need a great story to tell, which most of them have, but they also need to a way to get this story in front of as many as eyes as possible.
3BL Media has assembled a broad network of media channels that can help your business reach hundreds of thousands of people, or more, in the CSR community. Releases with 3BL, called "flexible media releases", include not just text, but photos, audio, or videos. Starting Up Green has partnered with 3BL Media to provide a unique, low cost opportunity for small businesses to attract attention, and bring in business.
Beth Remmes, founder of Zola Goods: “Working with Glenn and 3BL was a great experience all around. Glenn helped me to write an informative, interesting, and timely press release, and the 3BL release helped drive traffic to my site and was picked up by notable news outlets.”Shoplet.com was founded by Tony Ellison 15 years ago and is now proud to be the largest purely online etailer of business products online without a brick-and-mortar store. Shoplet.com offers an impressive selection of over 8,000 green office supplies, compare this to companies like Staples, OfficeMax or Office Depot who have a total selection of 15,000 products at most. Their unique business model allows them to provide customers with a much larger selection of office products than online shoppers would ever have access to by simply walking into a store. Shoplet.com is able to provide a wide range of recycled office supplies unmatched in the industry. In addition to the normal supply of office items (copy paper, staples, janitorial supplies, etc.), they also make special efforts to find environmentally friendly products to make readily available to their community of customers. In addition, they work directly with manufacturers like Smead and Avery Labels and encourage them to produce an increasing variety of office items that are up to 100% recycled in partnerships with organizations like the Sustainable Forestry Initiative.
In the past year Shoplet.com has seen increasing demand for their recycled office items and they're happy to be able to provide such a large variety of green products. The most popular items are listed below:
Shoplet.com's goal is to supply consumers with the widest range of recycled office products available online for the lowest possible price. It's their belief that it shouldn’t cost more to be environmentally friendly and that by promoting more green office supplies more customers will make the switch and turn their business supply chain green. To learn more about using recycled products, try contact organizations like the WWF, The Nature Conservancy, or The Sierra Club.

Wendel, Rosen, Black & Dean LLP, the Leader in Green BusinessSM, is the original “green” law firm. A full service business law firm, Wendel Rosen was first firm in the United States to be certified as a green business in 2003.
GreenBusinessOwner.com

Every green entrepreneur knows that good information is essential for their business; misconceptions, bad information, or lack of information can slow progress and cost money. Having the right information, and filling in the info-gaps for entrepreneurs and small businesses can mean the difference between having good intentions alone and building a successful business.
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