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Green BizBlast - September 9 2009

Saving Money with AMCRG Cool Roofing

 

Some of the greatest opportunities around are for businesses providing solutions for energy efficiency.  Wasted energy is wasted money, and getting smarter with energy efficiency can help businesses and building owners to reduce operating costs and boost profits. 
  
Cool roofing is one such great opportunity.  More and more businesses are using cool roofing to save significant sums of money, and states like California are requiring it.  It's a simple idea that works well.  In addition, innovative businesses like the Advanced Materials & Composites Research Group (AMCRG) are providing new solutions that cost less and last longer than competing products.  Those who act now with energy efficiency will come out ahead.
THE ONE COAT COOL ROOFING WONDER!
Cool roofing is a great opportunity in the wide world of green building today, and AMCRG (the Advanced Materials & Composites Research Group) has a solution that makes the most of this opportunity. 
 
Cool roofs save energy, save money, and help the planet.  It turns out there is more than one way to cool a roof, and AMCRG is bringing out EPOX-Z NRG  as an innovative product for cool roofing with some solid advantages. EPOX-Z NRG is the only coating that does not require a bonding coat or a second finishing coat; using one coat saves time and saves money compared to other products that require multiple coats. One coat and you’re done!
                      
As an epoxy, it lasts much longer than most other paint-based products, but is flexible, and does not crack or shrink.  It can be applied to a wide range of surfaces, making it easy to put on and has a 33% lower installed cost that traditional elastomeric products.  It has been tested and received provisional listing by Energy Star and is starting to enter the market in a bigger way as cool roofing hits the big time. 
                                                          
The opportunity for products like this is also an opportunity for people like you to sell and use them. Energy efficiency is an immense opportunity - they don’t get much bigger than this.  Secretary of Energy Steven Chu recently spoke of the efficiency gains we can make with cool roofing, and he’s not the only one.  With people and businesses eager to save money, and the government spending billions to encourage energy efficiency, today is a great time for businesses that deliver innovative products like EPOX-Z NRG from AMCRG for cool roofing.
 
Cool roofing is a straightforward way to save money and energy.  The idea is so simple it hurts.  Ever feel an asphalt road on a hot summer day?  It can be scorching – hot enough to fry an egg, they say.  It can get just as hot up on a roof in the summer sun.  If you change the roofing materials so they reflect more light and heat, the roof stays cooler, the building stays cooler, and less money is spent on air conditioning. 
 
Cool roofing is not just for your roof, but for you or someone you know to get involved as a distributor for products like EPOX-Z, for use in building projects, and for energy retrofits.  The opportunity is supported by tax credits, money saved on utility bills, rebates in some areas, and increasingly stringent building codes in many areas. The value of the cool roof coatings market is estimated to be at $430 to $440 million.  With the development of cool roof coatings for metal roofs, coatings producers and their suppliers have a new surface area to coat that was not available just 10 years ago. The value of that opportunity is estimated by industry sources to be approximately $10 billion.  Increasingly stringent building codes like Title 24 in California require cool roofing for some buildings; other states and cities including Georgia , Arizona , Chicago , and Florida are also moving to include similar measures. 

Like many energy efficiency moves, switching to a cool roof is not just the right thing for the planet, but a smart financial move for consumers and businesses.  Cool roofing can pay for itself through reduced cooling costs, and for larger buildings this can add up to a lot of money. 

If you’d like to find out more about AMCRG and EPOX-Z, get in touch today:
Tony Camarota
Principal